Posts Tagged 'madison'

Items of Note: Life, Choices, Life Choices

Remember how Planet Earth was/still is completely amazing?  Discovery/BBC (the same people who did Planet Earth) is doing another series in the same vein, with incredible nature footage, impressive feats of film-making, ants catching a fungus that explodes their heads (or at least I hope- That’s my favorite episode, hands-down.  That and the shark that eats the seal in mid-air).  It’s Life, and you can watch clips and an explanation here (after a commercial). Oprah is narrating, and it’s a pleasure to hear her calm voiceover as this Komodo dragon tries to eat a water buffalo.

If that clip didn’t make you hungry enough to stop reading and go get a snack, check out this article from the NYT’s Green Inc column.  It summarizes a study of the behavior of consumers who are given green shopping choices, and who buy environmentally-friendly things.  The gist is, viewing ecofriendly shopping options makes us more altruistic.  But actually buying green stuff makes us smug, thieving jerks:

“People do not make decisions in a vacuum,” the researchers concluded, adding that “while mere exposure to green products can have a positive societal effect by inducing pro-social and ethical acts, purchasing green products may license indulgence in self-interested and unethical behaviors.”

The experimenters attribute this to a “single-action bias”, which leads people facing big problems to rationalize making one small responsive action as ‘enough’ to then consider those problems solved.  I’m not sure how that progresses to petty theft (read the article) but perhaps green consumers feel they deserve a little extra for their troubles?  I recognize myself in the single action bias description, for sure. I’ll check for the other part later this week (I need to stock up on recycled TP- will it cause me to cut off an old lady in the parking lot?  Stay tuned!)

Third noted item is also scholarly. I’ve got all the responses I want from graduate programs, and I’m deciding between the University of Washington and the University of Wisconsin-Madison.  I welcome opinions to flavor my other research.

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