Up in Lights

Al Gore is publicizing the environment again. This time, it comes with professional ad-people and $300 million dollars, instead of a small documentary about the little Power Point that could, but hey, green’s come a long way since 2006. Gore wants to push that momentum into a popular movement that will convince politicians to actually maybe please pretty please do something sensible? Like, we’ll be more energy efficient if you dudes stop ignoring the problem. How about that? The group’s name (and motto, too, I guess) is “We Can Solve It“, and some of the first few spots are airing now on a tv near you.

In an NPR story on the new campaign, Al Gore’s own carbon footprint was brought up again. If you recall, it was reported last year, right after his Oscar win, that his personal energy use at a TN mansion was some ridiculously high number- though even Fox News reported on his solar panel installations and carbon offsetting plans. Not bad, considering their regular columnist on environmental matters thinks global warming is a vicious myth. And yes, the column is named “Junk Science,” and no, I’m pretty sure they didn’t mean it to be funny that way.

The NPR story highlighted an important part of what Gore’s message is going to have to be, though- to tackle the environmental problems we’re creating, we’re going to have to think and live differently. And the man who’s fronting and financing a campaign to tell us to do this, and write our congresspeople while we’re at it, needs to set a squeaky-clean tech example.

John Tierney over at the NYT wrote a piece last week on how to remind people to be green- nudge them into making good “abstract” and “long-term” choices by tying their carbon footprints, or resource use, or what have you- into a real-time display, like a mood ring or changing LED jewelry. He argues it would instill a sense of connection to our choices- plus, it will facilitate some public green-upmanship backed by facts, not hype. It’s an interesting read. I’d like Al Gore to start the ecomood ring trend- him and everyone else who argues for the environment. I’m in, of course- mood rings are sweet, almost as sweet as living up to your own standards.
Speaking of sweet, and environmentally sound, and things that light up, here’s the Gentleman Friend’s flower from this weekend, made from old cds, circuit boards, and flashy lights:

cd flower detailcd flower

Nicely done, sir!

1 Response to “Up in Lights”

  1. 1 Cameron April 1, 2008 at 5:19 pm

    You might like these guys blog! Pretty cool stuff!


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