I can already feel the swell of righteous anger- I know, I know. Valentine’s Day is a dreadful prospect for everyone involved. You’re either under pressure to come up with something really special- flowers! roses! diamonds! dinner reservations! all of the above!- for your snuggly-pumpkin, or scared and wondering if your snookie-poo is coming to come through with something really special for you, or if you haven’t got a cuddle-woogums then, well, you’re cranky. About this time of year, I start hearing the anti-establishment rants from males of my aquaintance- Valentine’s Day is created by advertisers to convince women that we have to buy them things and then they get mad at us when we don’t and everything’s pink and those candy hearts are gross and I hate it and etc.
They’re right, except for the candy hearts thing. Apparently the greeting card industry has an award named for the lady who invented the Valentine’s day card. And now they’re capitalizing on haters by selling Anti-Valentine’s day cards! Genius!
Plus, all this shiny red waste. Big packages for little waxy chocolates, plastic wrap, cheaply-made toys, forests of obnoxious cards, tons and tons of dying flowers shipped all over at exorbitant prices…and all the hippies crying green ecotears. Why are we making love so unsustainable?
Some go so far as to declare their non-participation in this non-event: I will not bow to the follies of popular culture, I above the red and pink pressures. Works perfectly if you’re single, but you try explaining to your wimbly-bipple that you’re not going to be extra-sweet to him/her/it for one little day just because somebody had the gall to suggest that you do so. (Here’s a helpful tip: this will always go poorly for you. If it doesn’t go poorly for you, dump him/her/it and look for someone with a backbone.)
Me, I like Valentine’s Day. I’m looking forward to it. I think you’d like Valentine’s Day, too, if we made a few rules for it. Here’s my proposal:
1 ) No gross, over-processed red and pink-wrapped chocolates/candies. “Gift Food” is not a gift, nor is it food. Try making something actually tasty.
2 ) No stuffed animals (ok, unless it’s your best friend from forever and you compete to see who can come up with the most ridiculous one even though she always wins, even the year you found the purple snake with heart spots, because of that one vibrating pink lion…).
3 ) No store-bought cards. “I Love You” doesn’t count if it was written by a committee, mass produced, and purchased. (Try making a pop-up card. Fun, and demonstrative, and just think of all the things you can…never mind.)
4 ) Both halves of the couple must plan nice things for their hunnie-muffins.
5 ) If you do buy jewelry, don’t symbolize your love with a product of bloodshed, underpaid sweat, and intestinal delivery. Go vintage, or fair-trade, or lab-grown, or recycled, or at least certified. And similarly with flowers- why are you killing so many pretty things to tell her she’s pretty? Get her a live plant if you can (let her kill it). But really,
6 ) You don’t need to spend money at all. This is about love, and celebrating strong relationships, and taking the time to appreciate having your puddle-widgkins. So do that in a way that’s just for the two of you, and not for Hallmark/Godiva/DeBeer’s, also. Two’s company, three’s just wrong.
7 ) Call your parents and grandparents.
8 ) If you haven’t found your ookle-dumpling yet, see 7). Then don’t take it so personally (statistically you’ll find your mumbly-cupcake someday, and it’s not like angst makes you more attractive, unless you’re one of those people), take a deep breath, and go hang out with cool people and do fun things.
What do you think? A dash of anti-consumerism, a pinch of anti-advertisements, and a shot of self-confidence makes Valentine’s more sustainable, and maybe even bearable.
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